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Animated Explainer Videos – What Is An Explainer Video?

Animated Explainer Videos – What Is An Explainer Video?ask-question-2-fb180173e13f21ad6ae73ba29b08cd02

In order to properly have a clear understanding of exactly what an explainer video is, it is obvious that we first and foremost have to define the term itself.



Definition Of An Animated Explainer video



So What Is An Explainer Video? GREAT QUESTION!

Definition: An explainer video is usually a short video that is between 30 secs and 3 minutes long that explains a concept, idea, product or service.


You can also say that explainer videos are marketing videos used to market an idea, concept, product or service. Most explainer videos that are done are animated and explainer videos do 3 things:

  1. EDUCATE – Communicate a message that a 7 year old can understand.
  2. ENGAGE – Help them interact with the the video
  3. ENTERTAIN– Make them laugh 🙂

So who can use explainer videos? Everyone Literally who has gone through at least 3-4 years of primary education.

 Who actually uses explainer videos?

  • Start-ups
  • big corporates
  • kids in high school doing presentations
  • University Students
  • Lecturers
  • Cosultants
  • Sales people


Practically anyone with a message that needs to be relayed in a fun and cool way without totally boring the person/people you are presenting to.

So What are these Videos used for?ask-question-3-2d87064cddbd5d5eb6f24d40d6b8ba02 (1)

Very simple! These videos are used to get a desired result or action out of the target audience that are viewing that particular video. Whether you want them to sign up for a newsletter or like/tweet the video, share it, or buy a product from you.

Where can you use explainer videos?question-mark

The question is really where Cant you use explainer videos?! You can use explainer videos:

  • For TV Commericals
  • On your websites
  • On Social Media Sites
  • On Video Sites
  • In Shopping Malls
  • In Churchs on display screens
  • In buses, trains and planes
  • On Other people websites
  • And so on and so forth

It is really up to you but especially for businesses the most commonly used places for these explainer videos are on websites, video sharing sites, social media sites and on TV (television).

Now with that said there are a few different ways in which one could make an explainer videos. You can have claymation, paper animation……Web In Motion does 3 types of animated explainer videos:

A. Typography Animation

typography video

B. Whiteboard Animation

whiteboard vidz

C. Still Cartoon Animation


To see examples of all these three types of animated explainer videos please click here

Well that is it about what an explainer video is and what it does. Look out for the next post where we will cover the main advantages/benefits of animated explainer videos have on the business world of today.

One video animation company put it like this……

If Facts Tell and Stories Sell ….The Video DO BOTH!

Another animation company put it like this

If one picture is worth 1,000 words …..The using animation and doodle videos to explain your idea is worth 1,000,000 words



By | 10 December, 2014 |
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